Adobe Rush is a mobile editing software made for social content creators.
To promote the launch, we created spots featuring influencers editing the spot the viewer was watching in real time.
It was like Tenet before Tenet was even a thing.
After the launch, we ran targeted pre-roll ads on each influencer’s video, showing them editing the content the viewer was about to watch. The last frame of each pre-roll leads seamlessly from the ad into the video.
This may have been the first time in recorded history that viewers actually reacted positively towards a pre-roll.
Made with Mike Rodriguez, Ricardo Uribe & Paul Nowikowski