At Superbowl LIV, The Ranch got a whole lot Cooler-er™.
SOCIAL
After the spot ran during the game, we took to Tik Tok to keep the dance party going.
#CoolRanchDance videos were viewed 1.2 billion times, over 10 times the viewership of the Superbowl itself.
We turned Sam Elliot’s moustache into an Instagram sticker.
At halftime, a really cool horse answered Doritos fans’ most burning questions.
Made with Mike Rodriguez, Jason Gan, Clark Chamberlin, Caroline Cappelli, Ryan Tovani, Laura Petrucelli & Rohan Cooke