The BattleFrog Fiesta Bowl. 
The St. Petersburg Bowl Presented by Beef O’Grady’s.
The Bad Boy Mowers Gasparrilla Bowl.

There are many bowls. But none of them have anything to do with bowls.
Until now.



The Search for The World's Best Bowl Cut


The 2018 competition saw 32 competitors from 3 different countries go head to head.

We seeded them according to bowl shape, bang sharpness, and general aesthetic. 

Then we stepped back and asked the fans to vote.




After 1500 total votes and 12,000 impressions on social media, Jenn Chau was crowned champion.

Tournament Coverage


To promote the competition we produced a series of mini documentaries, interviews, and miscellaneous content. Here are some highlights:












Created with Evan Chiplock & Martin Madriaga
Running on Cargo